Horace Dediu, doing what he does best:
Overall, about 33 million Apple Watch units have been sold since launch and they generated about $12 billion in sales. Coupled with a 95% customer satisfaction score, altogether, this has been a great success story. But only 2.5 years in, it’s still act one.
An incredible beginning for this product.
Side note: I don’t blame people for comparing the Apple Watch to, say, Rolex because Apple themselves are the ones that brought it up. But I don’t feel it is an oranges to oranges comparison. I do not view the Apple Watch as the same product as a Rolex. I have a lot more to say about this but I’ll save it for an upcoming post.