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Colin Devroe

Reverse Engineer. Blogger.

On rebranding

Over on our company blog we published our recipe for rebranding a company. Here’s a snippet on how our outsider view is an advantage:

Our suggestions and feedback come with no internal bias, no politics, no fear of losing our jobs, and certainly no fear of sounding stupid. We’re experts at dumb ideas. Out of dumb ideas come fruitful discussions, fun tangents, and exhausting possibilities.

If you need that sorta thing, reach out.

My interview on The Way Station

On App.net I asked if anyone had a podcast that I could be a guest on. And, wouldn’t you know it Noah Read had one and graciously invited me to be a guest on The Way Station.

We had a nice, relaxed, geeky chat about my career, about Plain and Barley, and a bit about Star Wars of course. I recommend giving it a listen.