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Colin Devroe

Reverse Engineer. Blogger.

Jason Fried on the Apple Store experience

Jason Fried:

But in the last few years, the stores have really turned me off. I don’t like stepping into them. They don’t make me feel welcome — rather they make me feel like I need a good reason to be there. Of course I have a reason to be there, but I don’t like the fact that I have to declare it upon entry.

And, on going into a Best Buy:

I walked in. The place was empty. This doesn’t bode well for Best Buy, but as a customer I kinda loved it. I could enter the store without being asked why I was there today. I just walked in and headed towards the dedicated Apple area in the back. When I got there I asked a guy if they had a 128 gig smaller size iPad Pro. He asked what color, I said gold. And he grabbed me one. Done. 5 minutes.

Now, compare both of these experiences with my experience at the Microsoft Store that I talked about on E13 in the beginning of November. Apple may have set the bar for retail over the last decade but they’ve been losing ground ever since.

VR is not ready in 2016

Danny Nicolas:

I hope someone is hard at work making an ubiquitous snow-crash-esq VR experience that compels everyone to rush to the stores to buy VR rigs, but 2016 was not the year where VR became the big thing. It might be the next big thing, but not this year.

I’ve tested a bunch of VR kits this year and I’m with Danny. There is a lot of people working really hard to bring some great VR experiences but there has not been a breakout title that is compelling enough for the masses to start purchasing them.

After playing with Oculus at the Microsoft Store I can see how this holiday season may give a boost in sales but we’re still a little progress away from people feeling like they need one. I don’t know what the breakout title will be. But for me it won’t be a game. And the industry shouldn’t be focusing on that. That is too narrow. For me it will be something akin to what Zuckerberg showed in this demo from early October. A way for me to have a “virtual office” anywhere in the world.

2016 isn’t the year of VR or AR. But it won’t be long.

E13: Switching to Windows 10 and the Surface Book, and pre-orders

Danny and I have a Saturday morning conversation about my purchase of the new Microsoft Surface Book with Performance Base and switching from macOS to Windows 10.

Links:

Thanks to Danny for the early wakeup.

I edited this MP3 and published this post on Windows 10. Yay!

Download MP3