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Colin Devroe

Reverse Engineer. Blogger.

Follow: @c2dev2, RSS, JSON, Feedly, Micro.blog.

Socialocca presents a Social Media Workshop at the February 2018 NEPA Tech meet up

Ryan K. Hertel, Socialocca

This month’s NEPA Tech meet up was yet another smashing success. If you live in northeastern Pennsylvania and are interested in the intersections of business, technology, the arts, etc. (and you want to see our area thrive in all of these things) please consider attending an upcoming event.

Ryan K. Hertel of Socialocca, a small social media advertising and management agency, gave a presentation on the current social media landscape as well as some tactics his company uses for his clients. His presentation was energetic, informative, and I’m certain everyone that attended found some value in it.

Social media and digital advertising is still on the rise in our area but it also continues to be a hard sell. Many longtime small business owners are not entrenched in social media enough to see its impact on their businesses. They do not invest heavily enough, either in time or money, to see the incredible network effects that can happen if they did. Ryan’s company, as well as Condron Media, are constantly trying to prove the value of these activities with limited budgets in our area.

The pendulum is swinging though. More and more companies are sick of feeling left out, their competition is beginning to invest in social media, and they don’t want to be left behind.

I look forward to seeing where Ryan’s company is in 5 years.

Attending January’s NEPA.js meet up

Aaron Rosenberg NEPA.js

Photo: Aaron Rosenberg presenting an intro to Node.js.

January’s NEPA.js meet up, the second monthly meet up for this group, was held on Tuesday evening at the Scranton Enterprise Center. This group, though only a few months old, is starting to get its legs underneath it and it is really great to see the community building.

The meet up’s discussion was centered around an introduction to Node.js and it was extremely well presented by Aaron Rosenberg. Aaron did an excellent job explaining the project’s raison d’être, history, and growth. One bit I especially liked was him showing how the browser’s JavaScript engine processed requests using Loupe. All-in-all an excellent introduction. (Link to presentation slides forthcoming. Check back here.)

Following Aaron’s presentation was Mark Keith showing some real live coding of a simple Node app using Express, a framework for building Node web apps, which quickly devolved slightly into discussions on scope, globals, “this“, etc. which was all good because the attendees were steering the conversation.

After the two hour meet up we made our way through the parking lot to Ale Mary’s for a beer or two. I’m looking forward to February’s meet up.

Thanks goes to Aaron and Mark for putting together the presentations and to tecBRIDGE for the pizza.