Recorded on August 23 2017.
A quickly captured audio bit while walking to get a coffee the day after launching Summit’s public beta.
The Lehigh Valley Tech Meetup is an excellent community in the Lehigh Valley that meets monthly at the Ben Franklin Technology Partners incubator within the Lehigh University Mountaintop campus. The community around the meetup is excellent and the building is amazing*.
While the tail-end of my presentation walked through my experience building my first iOS app Summit, the majority of my presentation was focused on helping early stage companies think about their go to market strategies.
I’m currently advising several companies, a few of which are businesses built around mobile apps, and have heard about 11 other start-up pitches this year so far. And during that time I’ve noticed a trend. Entrepreneurs that are attempting to build a business around an app sometimes underestimate the amount of thought that should go into the marketing and sales strategy for the app. It is as if some feel that apps are less thought and work than products that you can touch. So during my presentation at LVTech I hoped to convey that the same “boring” (yet, tried and true) business practices that apply to products also apply to software.
A few questions I urged those thinking about building a business around an app were:
By considering these, and may other questions, you can determine if your idea has enough layers to support an entire business or if you just have an app idea**.
I also briefly discussed three misconceptions I’ve been seeing over the last year dealing with very early stage start-ups. These misconceptions were:
We then did about 10 minutes or so of questions and answers. The questions I got were really great and I appreciate all those in attendance helping me with the answers to the questions I didn’t have much experience in.
Thanks to Tim Lytle for the invitation to speak and to Ben Franklin Technology Partners for the continued support.
* I worked in this same building for years while at Viddler. But when I worked there the back half of the building didn’t exist. In fact, Viddler started in Jordan Hall – the building just beside the new building. And now, they are extending it even further. The building is an amazing place to work and have a meetup of this kind. I’m jealous that our incubator in Scranton feels so dated when compared to this building. Especially comparing the meeting spaces.
** It it totally fine to “just have an app idea”. I do. And I’m loving working on it. But it is also good to have the proper perspective about your app idea.
I’ve stitched together a temporary web site for the app as well as a mailing list that will allow you to get access to the final few beta builds prior to public release. If you have an iPhone please consider signing up and giving it a spin. I’d be very grateful for your feedback.
Thanks to the 13 private beta testers who have already tested the app and provided feedback. You can expect a brand-new build of the app coming in September.
Summit is a free, iOS-only app that uses your step count to virtually hike up tall peaks like Mount Everest in Nepal, learn about amazing landmarks like Diamond Head in Oahu, and even take a leisurely stroll down famous streets like Lombard Street in San Francisco. As you make progress on your journey you’re provided new information at each goal.
At the time of public release there will be 5 summits and new summits will be added each month thereafter.
Here are some screenshots of the app as it is currently:
When I started on Summit I did not know how to develop an iOS app. It has been really fun to learn Swift, Xcode, iTunes Connect and Test Flight, and the myriad other things I was able to learn in order to get this app as far as I have.
I still have a bit of work to do, but I’d love your feedback along the way as I finish the app up for release.