What’s most exciting about the platform is that we’re able to break apart and atomize story elements into forms that are sized for what we want to communicate. So our ability to point you toward some interesting data, or key facts about a story, or context about where a story is coming from is vastly expanded. But our system also provides an incredible way of building intricate, deep, creatively varied stories that can be a single narrative or a sum of parts. In short, it’s a complex new piece of tech: a real-time, highly extensible, extremely modern way of making things on the internet.
I applaud Josh and his team for trying to make something new with regards to publishing stories online. That is long, long overdue. But I think he’s overhyping it.
My take? Pop news for the Snapchat generation. Not a bad thing to exist. Let’s revisit this to see where they are in 24 months. I have a feeling this one will be a flash in the pan due to the management of the thing not the thing itself.
Oh… one other bit; they do that whole “URL-changes-as-you-scroll-thing”. Hate that. But I’m old.