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'Starting today, you can share stories with your friends in Direct.
This is a meaningful update. Stories sucked a lot of the activity out of the feed. Being able to share Stories you find – whether they are about a place, event, an interest, a celebrity, or from a friend – means that a lot more eyeballs can be pushed around the network. In other words, a Story can now “go viral” within Instagram (and, rumor has it, soon on Facebook).
Of any of the social platforms I miss Instagram the most.
Facebook makes sense as the leader. More people use Facebook than YouTube. And by that, I mean we consume a lot on YouTube, most of its traffic is viewing videos, not creating. I think that most companies and influencers have a big enough audience that they can stream anywhere and their followers will…follow.
Facebook should be able to hold this top spot for some time. Their live video platform is easy to use and very, very good. Couple that with the massive audience and they have the killer live video product for a while. Also, a little birdie told me to expect Instagram-like Stories coming to Facebook soon as they are already testing this in smaller European regions. If they do that “Stories” video is going to go through the roof.
YouTube, on the other hand, is still only dabbling with live video. It seems they care more about live video for events than pushing live video from users. I’m sure this is a conscious choice. Perhaps, they’d prefer their live video to be of higher quality when they promote it. However, I just recently noticed their app has a tab (not a navigation item) for live video. I used it to watch to a few “radio” stations and someone playing a game. It was a very good experience. If, like Facebook, YouTube added that navigation item (and allowed directly sharing through Facebook and Twitter) I’d bet their numbers would sky rocket.
Dan also mentions the absence of Instagram Stories in the numbers:
Another note, I’d of thought Instagram would at least make the chart, but it’s live functions are only two and half months old. I think that they have the potential to move into third place, maybe even second.
He’s right (as always). The charts in Dan’s post are from polls conducted in November 2016. Instagram Stories hadn’t even existed yet (can you believe that?). EDIT: Instagram Stories launched in August 2016. It was Instagram Stories w/ Live video that came later. Thanks Leni. END EDIT. Already Instagram is crushing Snapchat so I expect the live video numbers to be also representative of that. By the time these polls are conducted again I’d expect Instagram Stories to rank very highly.
Another thing to note is that Twitter’s Live Video numbers are skewed slightly due to the fact that the feature for users is only available through Periscope and not yet a first-class citizen. Their live streaming video numbers — aside from Periscope — are likely due to their deals with large broadcast organizations and the NFL. If Twitter opens up live streaming video to users I’d also expect their numbers to climb. Historically Twitter hasn’t been very good at running separate brands so I think to do this they should bring Periscope into Twitter.
It is good to keep an eye on these trends as viewership shifts back and forth. Anecdotal evidence suggests that the numbers overlap somewhat but I’d love to see some statistics on how many separate and distinct live streaming video platforms users are getting their content from.
This post edited on February 15, 2017.