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Colin Devroe

Photographer. Podcaster. Blogger. Reverse Engineer.

Baremetrics left Medium last year

Josh Pigford, last year, on leaving Baremetrics leaving Medium:

I realized Medium is really great about surfacing content, but it removes the face of it. It neutralizes all content to basically be author-agnostic. It’s like Walmart or Amazon in that you can buy from thousands of different brands, but you rarely actually know what brand you’re buying…you just know “I got it from Amazon.”

This is an excellent analogy for Medium. Distribution at the cost of customer acquisition and brand loyalty.