Menu

Colin Devroe

Photographer. Podcaster. Blogger. Reverse Engineer.

We’re in phase one of Augmented Reality

Apple just published a page dedicated to Augmented Reality in the latest versions of iOS. It is a good page overviewing some of the use cases we’re already seeing with AR.

This is just the beginning.

I’ve written about AR many times, so I won’t reiterate everything today. But look at these use cases and imagine them being accomplished, not within a small hand-held rectangle, but in full view using small glasses or — dare I even say it — contacts. It will be a while yet. But this first phase will set a lot of the UI, gestures, etc. that will be implemented in whatever the next generation of hardware is.

I still stand by this post. And the timeline in this post.

Mirage

Mirage:

A world living on top of reality.

I played around with the app this afternoon. It is very rough. Super frustrating to try and use. But I sincerely hope they continue to pull this thread. I hope to see a lot more of this type of thing over the next 36 months.

/via Andy Baio.

Tim Cook on ARKit

Tim Cook, in a recent quarterly earnings call for Apple, on ARKit:

One of the most exciting and most promising announcements from WWDC was ARKit, a new set of tools for developers to create augmented reality apps. It’s still early in the beta period, but it’s clear that ARKit has captured the imagination of our developer community. We think ARKit will help the most creative minds in the industry tap into the latest computer vision technologies to build engaging content. We believe AR has broad mainstream applicability, across education, entertainment, interactive gaming, enterprise, and categories we probably haven’t even thought of. With hundreds of millions of people actively using iPhone and iPad today, iOS will become the world’s biggest augmented reality platform as soon as iOS 11 ships.

And, later:

I could not be more excited about AR, and what we’re seeing with ARKit in the early goings. To answer your question about what category it starts in, just take a look at what’s already on the web in terms of what people are doing — and it’s all over the place. From entertainment to gaming, I’ve seen what I would call more small business solutions, I’ve seen consumer solutions, I’ve seen enterprise solutions. I think AR is big and profound. This is one of those huge things that we’ll look back at and marvel on the start of it. I think that customers are going to see it in a variety of ways. Enterprise takes a little longer sometimes to get going, but I can tell you there’s a lot of excitement already in there. I think we’ll start to see some applications there as well. It feels great to get this thing going at a level that can sort of get all the developers behind it. I couldn’t be more excited about it.

I feel the same way. ARKit is a foundational technology and the applications of it are going to be far reaching. And, no, my app isn’t based on ARKit.

See also.