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Colin Devroe

Reverse Engineer. Blogger.

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RSS is not dead. Subscribing is alive.

Sinclair Target, writing for Motherboard:

Today, RSS is not dead. But neither is it anywhere near as popular as it once was.

This isn’t the first nor the last article to cover the creation of the RSS standard, its rise to relative popularity with Google Reader, and its subsequent fall from popularity.

But the big point that many of these articles dismiss lightly or directly omit is that RSS is still used as the underpinnings of so many widely popular services today. Apple News, Google News, Flipboard (each with likely tens of millions of users or more) and many others use RSS it is just that people do not know it.

We should likely stop talking about RSS. We need to simply start calling RSS “Subscribing”. “Subscribe to my blog” is the only thing we need to say.

Also, tools like Inoreader, Feedly, etc. should create far better ways to surface content for readers from their active subscriptions. When people subscribe to more than just a few sites it quickly can be overwhelming to people that don’t like to wake up to “inboxes” with 300 unread count. People just abandon those. It is why Twitter, Facebook, Instagram, etc. all use algorithms to select which content people should see when they open the app. I’m weird. I want to see everything in reverse chronological order. But “most people” want to see something interesting for the few moments they devote to reading their subscriptions.

RSS will never be as popular as Facebook. Let’s all get over it. But please do subscribe to my site. 🙂

Their own technology

Garrett Sloane for AdAge:

Apple News will let top media partners use their own technology to fill the ad space in their content, becoming more of an extension of the publishers’ own websites than the walled-off island it is now, the people said.

At first I thought those that were linking to this have this wrong. But, the way it is written it appears that Apple is going to allow publishers to embed their own ad technology within their content to allow them to sell their ads within content that appears in the Apple News app.

I cannot believe Apple would allow this. This is a leak, of course, so the details are thin. But I can see it only going a few ways.

In one scenario, the leak is wrong (or poorly written) and Apple will allow publishers to use their own technology (meaning Apple’s) to sell ads. So, they can use Apple’s own ad platform to sell the ad inventory found within their own content within the app. This totally makes sense.

In another scenario, the leak is somewhat right in that Apple will allow publishers to use their own technology (meaning the publisher’s) to sell ads but with a ton of restrictions. This wouldn’t be ideal but I’m sure publishers would appreciate having a lot more control. Apple has stated multiple times how they are committed to privacy so they cannot allow the same tracking scripts in use on today’s web within their app. And, I can’t imagine they’d want to rely on outside dependencies – like the myriad of ad platform infrastructures – that could diminish the responsiveness of their app.

In the last scenario, the leak is 100% correct and Apple News will become a cesspool.

Since I use Apple News every single day, multiple times per day, I hope it is the first scenario.

/via Daring Fireball.