Chad Dickerson, like many of us that run companies, gets a lot of solicitation via email. Some good. Most bad. He decided to do something useful with his response to one:
I decided to write him back with some advice. I’m publishing my response on the hope that it will help salespeople produce better pitches (which will thereby reduce the number since they will have to be more thoughtful), and saving that, maybe my post will provide some cathartic commiseration to all of the other people who I know face a similar barrage of unqualified pitches every day (and I won’t even get into the cold phone calls).
I can not even begin to put a number on how many unsolicited pitches I’ve gotten via email over the years. Hundreds if not thousands. Most of them are pretty terrible. One or two per year are for products I genuinely need or will need in the future. But the process itself, whether or not the product being solicited is good or not, is old and busted and really needs to be done away with.
Chad’s advice is right on the money, of course, in that these inside sales people really should do a little research before they decide to email an executive out of the blue. Otherwise it is lazy and the email becomes borderline spam.
According to the biography of Steve Jobs by Walter Isaacson Jobs reportedly told Google’s Larry Page:
[figure] out what Google wants to be when it grows up. It’s now all over the map. What are the five products you want to focus on? Get rid of the rest, because they’re dragging you down. They’re turning you into Microsoft. They’re causing you to turn out products that are adequate but not great.
Not a week ago Google shot a few projects directly between the eyes and the rest they are going to give to the world via open source. Is Page listening to Jobs?
When someone says they are going to go freelance this is the first piece of advice that I give them.
“Work for free
or for full price.
Never for cheap.”
Rob Goodlatte on letting go and not being so much of a perfectionist:
“Stop being a perfectionistâ€”just throw it out there and see what happens. Itâ€™s simple advice, but something that Iâ€™ve been ignoring for too long. Not every blog post will be your opus, not every design will be your masterpiece. Stressing over every detail and clinging onto the project until itâ€™s â€œperfectâ€ only constructs a barrier in your creative process.”
Great advice indeed and something I’m continuing to think about with the various projects I have in the fire at the moment including my blog’s redesign that I only seem to get 20 minutes per day to take a look at.
Source: The Paradox of Perfectionism â€” RobGoodlatte.com.