Colin Devroe

What 'Back to the Mac' really meant

22 October 2010

In a post entitled 'Back to the PC' Horace Dediupostulates that the title of the recent Apple media event - 'Back to the Mac' - was a fantastic play on words.

Where we all assumed it meant that Apple was refocusing everyone's attention on the Mac from the iPhone/iPod/iPad, Dediu suggests something else. Jobs himself stated during the event that some of the things they've learned from iPhone, iPad and iOS were being applied to the Macintosh in both hardware - the new Macbook Air - and to OS X Lion. So these lessons-learned were being brought Back to the Mac.

Clever. Genius. Awesome. (via John Gruber)

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