New ways to monetize on YouTube
Announcements are beginning to pour out while VidCon is happening.
The number of creators earning five figures a year is up by 35 percent and the number of creators earning six figures is up by 40 percent. As in previous years, the vast majority of the revenue is coming from our advertising partners. We’ll continue investing here, but we also want to think beyond ads. Creators should have as many ways and opportunities to make money as possible.
They’re announcing several; merch, channel memberships, premiers. Very smart.
(Also, worth noting, the timing of Instagram’s announcement. Just prior to VidCon. I hadn’t thought of that at the time.)