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Colin Devroe

Reverse Engineer. Blogger.

Twitter is solving the wrong problem, again

September 27, 2017

Twitter:

We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).

Twitter’s largest issue* is gaining and retaining active users. The platform hasn’t meaningfully grown in many consecutive quarters. While I think it is totally fine to expand the character limit on tweets I do not believe a single holdout will come to Twitter now because of this change.

As far as my opinion about going from 140 to 280 I’m with Fred Wilson:

I don’t like the constraint when I compose tweets, but I love it when I consume them.

I’m sure the current user base will be split on this but I sit here thinking if I were on the Board of Twitter I’d be asking “is this all there is?”

* This is their largest issue purely because they are a public company with revenue based solely on ads.