Reverse engineer. Blogger.

Clips

Apple:

Introducing Clips. A new iOS app for making and sharing fun videos with text, effects, graphics, and more.

I’ve been looking for an app like this for a long time. The Verge describes how I think I’ll use this app.

My best guess is because the default camera app is still something that’s supposed to be super simplistic (and accessible from the lock screen). And I think in some ways, this is a precursor to a consumer AR app, but Apple declined to answer questions around that. Clips seems like it could be the perfect app to use when iMovie is too much and the default camera app is not enough. The question is whether it will be the necessary stop between your phone’s camera and your favorite social network.

I’ve tried to edit a personal “vlog” (that I do not publish publicly) for a long time. And I did it using iMovie. But iMovie is too much for this. What I really want is Instagram Stories or Snapchat Stories in their own app. It looks like I’ll kind of sort of get that with Clips.

I don’t know why they didn’t just release it. Apple doesn’t usually announce things before they’re ready (I’m not counting operating system releases which require so much public testing). But I’ll be happy to get my hands on this next month.

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