Colin Devroe

Senior Vice President Condron Media

Reverse engineer. Blogger. Investor. Photographer Hiker. Kayaker.

FADE INTO A WORDPRESS LOGO

INTERIOR, COFFEE SHOP, HOUSTON, TEXAS

Matt Mullenweg, founder of WordPress, wearing a WordPress tshirt, brainstorms over a latte.

MULLENWEG, internal dialogue: “How can I get WordPress in front of the Wix customer base for free?”

MULLENWEG: *opens WordPress on his Mac*

….

MULLENWEG: Publishes: “The Wix Mobile App, a WordPress Joint” to his WordPress-powered blog. For free.

Twitter explodes.

INTERIOR, POSH APARTMENT, ISRAEL

Tal Kol, Engineer at Wix, spits his tea all over his computer’s display.

KOL: *opens Medium.com*

KOL: *continues to wait for Medium.com to load gallons of JavaScript*

KOL: Publishes: How I Found Myself Accused of Stealing Code from WordPress

CUT TO: INSIDE A MOVING UBER

Mullenweg cracks a smile while looking at his mobile phone.

CUT TO: IMAGES OF BOTH COMPANY’S SLACK CHATS EXPLODING

INTERIOR, APARTMENT BEDROOM, NEW YORK CITY

Avishai Abrahami, CEO of Wix.com, is stomach-down, in bed, sound asleep.

BZZZZ

BZZZZ

Avishai Abrahami’s mobile phone is vibrating on the nightstand.

BZZZZ

Avishai Abrahami reaches for his phone. His eyes nearly pop out of their sockets.

ABRAHAMI: Sits down at his computer. *opens Wix content management system* …. errr, *opens WordPress Admin*

ABRAHAMI: Publishes: Dear Matt Mullenweg: an open letter from Wix.com’s CEO Avishai Abrahami on Wix’s WordPress-powered blog.

CUT TO: EXTERIOR, PUBLIC PARK, HOUSTON TEXAS

Matt Mullenweg is seen frolicking through fields of green grass.

THE END

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