July 21st, 2015
Good move from GoPro. They’ve created a licensing platform for stock videos made by GoPro users.
Christopher Heine for Adweek:
At launch, GoPro Licensing will feature more than 600 videos from amateur and professional videographers with whom the San Mateo, Calif.-based company has struck licensing agreements. It plans to continuously expand the number of clips available, with the aim of making GoPro to videos what Getty Images and Shutterstock are to still images. Videos start at $1,000 apiece, depending on the extent of commercial use and distribution.
The video from GoPro cameras is different and compelling enough to keep this separate from any other video licensing platforms.