It’s brilliant. And it obviously works. But only because it’s genuine. And only because he’s willing to put in that time. That incredible amount of time. Not coding. Not designing. (That’s all getting done, too.) But good old-fashioned marketing.
His remarks are about Michael Simmons’ hustle in getting press for his new product. I’ve been complimented similarly in the past. And I can back up Joe’s words here… launching a product is a lot of work that starts way before launch day.
Perhaps this is a good time to link up my post about how we launched Barley for WordPress. Give that a read again and also the tips I included on the bottom of the post.