Why podcasts are suddenly “back”

November 17th, 2014

Marco Arment:

What’s apparent from most of the recent podcast stories is that most of their reporters have talked to very few sources and either don’t listen to podcasts themselves or have just started. Most podcast listeners and producers know that the truth is much less interesting: podcasts started out as a niche interest almost a decade ago and have been growing slowly and steadily since. Over many years, growing slowly and steadily adds up.

Slow and steady is good.