Colin Devroe

Photographer. Podcaster. Blogger. Reverse Engineer.


December 10, 2013

Just when you thought there wasn’t any room for improvement on the umbrella comes UnBRELLA from designer Hiroshi Kajimoto who spent a decade on the redesign.

Spoon & Tamago:

Why exactly would you want to invert an umbrella? When you jump on a crowded train after escaping a downpour your dripping wet umbrella usually brushes up against your bag, your clothes or – even worse – a stranger. But by inverting the design, the wet side of the umbrella faces inward when closed, exposing only the dry side.

There are other advantages as well. I think it is pretty safe to say that absolutely nothing is safe from being completely rethought.

/via Matthew Haughey on Twitter.