Reverse engineer. Blogger.

Marco Arment on iOS 7

Marco Arment paints a picture full of opportunity in what Apple has done with iOS 7. I appreciate that he kept his opinion of whether or not he liked the design of iOS 7 to himself and rather decided to focus on the opportunity this big of a change creates.

This big of an opportunity doesn’t come often — we’re lucky to see one every 3–5 years. Anyone can march right into an established category with a huge advantage if they have the audacity to be exclusively modern.

We feel the same about Barley. There is a lot of opportunity in being “exclusively modern” and leaving the past behind us. Arment has his finger right on the pulse.

(Sorry for circling much of what I link to on my blog back to Barley but it is pretty much all I’m thinking about each and every day.)