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So: Dude sings a song at a talent show-thingy, puts it up on his YouTube channel (there are a lot of fakes), everyone says he’ll be the next Bieber, Ellen sees it, has him on her show. Stardom awaits.
But wait, did you catch the brilliant move that Ellen is now doing? She puts her chair directly behind the person performing. If the video goes viral (even if it is ripped from her custom branded video player) her attachment to the performance stays in tact. This is pretty genius. Maybe she’s taking tips from Mr. Cowell.