Coming this summer: Sprint vs. Apple. Instinct vs. iPhone. Who has got the guts to win?
I’ve seen this reported in a few places, that Sprint is going to spend $100,000,000 on a marketing campaign aimed directly against the iPhone. Why am I the only one that loves this?
For the first time in nearly a year, Apple is actually going to get some competition. iPhone knock-offs do not count as competition. The Instinct, and more specifically this marketing campaign, is something I would consider real competition. They are using Apple’s own tricks against them (see: the Mac vs. PC marketing campaign).
Some of the points these commercials pick on are related more to AT&T’s EDGE network than the iPhone itself, but that’s ok with me. The point is, Sprint’s EVDO and GPS features in the Instinct are better than the current iPhone’s EDGE and “location aware” features. The interface might not be as good, but that is besides the point.
If this campaign forces Apple to move even one-step faster than they would otherwise, or if this makes AT&T and Apple make EDGE faster, the “location aware” features better, or the new iPhone hardware even $1 cheaper than they would have – then I am all for this campaign reaching as many eye balls as possible.
Competition has always been good for the consumer. As much as I love my Apple products, I want them to have the stiffest competition possible if it means I will end up with even better products than I might have otherwise.
Be sure to go over to Gizmodo and watch the commercials.