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Colin Devroe

Reverse Engineer. Blogger.

The conversion rate is growing

January 15, 2007

The numbers make it obvious, but the experience makes it real.

Recently I’ve had a lot of family members, friends, and even people I’ve never met before tell me that they were “thinking of switching” to the Macintosh platform or, in their words “gettin’ a Mac”. Obviously we’re seeing switcher stories pop up all over the place, even some guys at Microsoft said they wanted to jump ship.

I really think that the main reason that more people have not switched to the Mac faster was due to misinformation. A lot of people didn’t even know that Apple made computers let alone how much better the experience was on one when compared to a computer running Windows. Most of the people I’ve spoken to, that are going to make the switch very soon, are doing so because they’ve owned an iPod and have enjoyed that experience. Or, they’ve seen my computers and really desire to be able to do some of the same things I am able to do without giving it a second thought.

I think that some of the consumers are starting to finally see the truth in the entire Mac vs. PC war that has raged on for far too long. It isn’t a question of being better or worse, it is a question of actually working and being easy to do.

The war is over.

[tags]apple, Microsoft, macintosh, windows, ipod, mac, conversion, thoughts[/tags]

[slug]conversion-rate[/slug]