This can not be stressed enough. Slow, consistent weight loss is much more healthy, much easier to maintain, and a more realistic goal than all of the get-thin-quick diets you see advertised at 2am on TV.
Made Fit TV's Jennifer DiDonato is an expert in the field of fitness. She recently a no-brainer video and blog post about losing a single pound in a week, rather than promising to lose 10 pounds or something ridiculous. I love seeing level-headed people that are willing to give out some of the best advice you will ever see, for free.