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Colin Devroe

Reverse Engineer. Blogger.

Follow: @c2dev2, RSS, JSON, Micro.blog.

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A new brand identity for The Watercolor Gallery

I’m excited to start a brand-new series here on my site — The Grand Brand Design Challenge. I’m equally excited to be starting this series with a personal project I’ve been working on since 2010, The Watercolor Gallery.

Read more about The Grand Brand Design Challenge on its own page.

I’ve only taken the time to design two logos for The Watercolor Gallery over the years. Some attempts I posted on Dribbble and a few never made the light of day. Recently, however, I’ve begun posting new content and interviews and the Twitter account is just about to pass 4,000 followers. So I thought it might be a good time to revisit the logo and refresh it.

Here is how this new logo compares to the previous one.

When embarking on a rebrand I typically like to pull some inspiration or an element from the previous logo into the new one. In this case, the ocean wave that I had prior has been pulled forward. However, a much stronger inspiration came from The Great Wave off Kanagawa. I wanted to somehow capture the motion of that great, classic painting and pull it forward into The Watercolor Gallery’s brand identity.

It took me a while to get these lines to work properly. And I’m sure a more critical eye would say they still aren’t quite there. But they are there enough for me for a small personal project. I’m very happy with the mark. Using the path tool in illustrator proved to be more challenging on this piece. Thanks to Kyle Ruane for his helpful tips in cleaning up a few things.

Above: A bunch of scribbles in my notebook of some rough ideas.

Above: An illustrator artboard with variations and attempts at the shapes along with the two main inspirations for the mark.

Above: A few variations of the logo mark for black and white and inverted options.

I’m looking forward to implementing this new logo design over the next year on the web site and social accounts for this project.

If you would like a logo for your project (company, app, etc) please feel free to reach out to me. I’ll do it on the cheap.

 

I interviewed New Zealand based artist Rebekah Codlin

Over on my other site, The Watercolor Gallery, I interviewed Rebekah Codlin about her journey into art. Her realistic portraiture is amazing. If you’re into that sort of thing go ahead and check it out.

This is the first interview after a 22-month hiatus from publishing interviews. Far too long. But the process of restoring The Watercolor Gallery is one that will take many months. I’m spending some time here and there updating older posts, adding new featured paintings, and cleaning up the site’s code. I’m keeping a weekly journal of these updates over on the site.

One thing I’ve been working on this week is a complete refresh of the brand materials. I had done a simple mark in 2015 but I’ve learned a lot since then. I look forward to seeing how this new mark rolls out in the coming months.

If you’re on Micro.blog and into art, watercolor, and inspiring interviews and videos, you can follow @h2ocolor on Micro.blog. Also, of course, Twitter and Facebook. Oh, and RSS.

Super, super happy to have broken the 17-month hiatus of The Watercolor Gallery site with this featured portrait set of the cast of Hidden Figures by the crazy talented Stella Blu. Expect a lot more about The Watercolor Gallery in the coming weeks and months.

Eleven and six and twenty

Thanks to Jeremy for remarking how he forgot his blog’s 15th anniversary (congrats Jeremy!) it reminded me to check and, well, I missed my blog’s anniversary by nearly the same number of days as he did.

On Saturday October 1 this blog, my personal blog on my own domain name but not my first ever personal blog, turned 11 years old. This was the first post.

My blogging journey did not begin with this site. It started about 10 years before that. Prior to owning cdevroe.com – which was a gift from Josue Salazar (Thanks again Josue) – I had personal sites on Tripod (circa 2002), on a domain called colinspage.com (circa 2003 though it began in 1998 or 1999), I blogged on theubergeeks.net (circa 2003) and even had another blog in between that I wrote in ASP myself. My best guess is that I began blogging long before it was called blogging somewhere around 1995 when I was working at a computer store near my parent’s house.

In addition to my own personal online journal at the time we began plugging away on TheHutt.net (circa 1999) – which I helped develop alongside friends Chris Coleman and Chris Kuruts. We used the site to mark the upcoming Star Wars prequels. What a mistake! (The films, not our site.)

Six years ago I started curating The Watercolor Gallery – a site I take great pride in. That site recently had an anniversary as well that I failed to mark. I’ve been working on a brand-new version of the site too.

So I’ve been blogging for somewhere around 20 years. And my personal blog has taken many forms before finally settling here on cdevroe.com. And, as I sit here writing this post with nearly 20 years of writing on the web under my belt I am incredibly excited to continue writing on my blog.

Thanks to Jeremy for both the reminder and the constant inspiration from his blog.