More often than not, company blogs are littered with pitches for their product. I don’t want to throw new job opportunities at you right away. I don’t want to ask you to subscribe to our RSS feed when you haven’t even read anything yet. These rules informed the layout: content first, everything else second.
On quibble I generally have about company blogs with multiple authors, and this new redesign (lovely as it is) is no different, is that I’d like to see the byline at the top of the page somewhere. I want to know whose post I’m reading from the start.
Update 31 October 2012: I’m back from vacation and I see that 37signals has added a simple byline under the title of their posts. Winning!