Me, over four years ago:
As it stands I post what I’m currently doing to Twitter, I am testing out Pownce with mobile blogging, events, links, and files, I post mobile phone photos to Flickr (as well as the occasional screenshot), videos go on Viddler, bookmarks end up on Ma.gnolia, tasting notes end up on Cork’d, and my thoughts on Appleproducts find their way toTUG.n.
What a difference four years can make! Pownce, Ma.gnolia, Cork’d, TUG.n, all gone. Flickr rarely gets my attention. Twitter is still here but is changing policies more often than I change my shirt. Viddler, I’m very proud to say, is stronger than ever but is certainly a much different service than it was then.
The Internet is like the open ocean and what we publish seems to be on a life raft simply going along for the ride.Yet our personal websites seem to be like small islands in this ocean. Sure, their beaches may change from time-to-time but the island remains – like a beacon to all travelers that we’re still here – somewhere to always come back to as these rafts take on water and eventually sink into the deep.
This environment forces me to rethink, yet again, how and where I publish on the web. This internal debate seems to be one that keeps coming up, over and over, year after year, as the ocean of the Internet ebbs and flows.
Should I simply post everything that I publish directly to this site and nowhere else? Do I cross post things to this site and also onto other services? Do I simply link back to this site from those services? Do I syndicate to those services with their own accounts (like I do now on Twitter and Facebook for this site)? Do I post some content here and some content elsewhere?
Believe it or not, and you may think I’m crazy, but these questions plague me all of the time. I constantly struggle with this. And I never seem to muster the conviction to make a hard choice and so I’ve got content everywhere; Twitter, Instagram, Facebook, the brand-new App.net, Flickr, a little on Google , and so on.
Why does it take conviction to limit myself to only posting on this site? Because there is a pull and a need to share this content with as many people as possible. With nearly 2,000 followers on Twitter, a few hundred on Instagram, friends and family on Flickr, etc. it is hard to limit the exposure of this content. I want people to see what I’m publishing. I’d be lying if I said I didn’t. This site, as it stands, only has a relatively small audience. Some of my posts get views in the single digits, others, in the hundreds of thousands. So I can never really be sure how many people are paying attention. That is why it takes conviction. I have to be OK with the fact that maybe, just maybe, no one will notice. And maybe, just maybe, no one will care.
I think I’ve gotten to that point. Even as I write this I’m coming around to the idea that I don’t really need anyone to read this post. And if they do read it I’d much rather them read it here than on Facebook or Google . Whether or not I choose to publish here on my site or elsewhere doesn’t really matter at all to anyone but me. And I want to publish to my site. So I should publish in a way that makes me happy, right?
There is an upside to making this a hard, line-in-the-sand choice. If anything I post is shared around the web it will point back to my website. My island. Some have built up enormous followings on Twitter and Instagram. What happens when they go away or change? I’d much rather people remember me for my website than for my Instagram stream.
So what does this mean? Well, I’ve thought about it. And I’m still going to tweet. Though probably far less. Twenty-five thousand plus tweets so far and counting. My entire family and most of my close friends are on Twitter. And, using Twitter Lists, I’m able to get a lot of value from this service. Far more than any other. However, I’m done with Facebook, Google , Flickr, ADN and Instagram (even though I love Instagram). Everything that I publish is going to be on this site. Follow, don’t follow, it is up to you.
Do you deal with this struggle? I’d love to read about how you’re dealing with it on Hacker News.