One of my most favorite branding updates in recent memory, The New York Public Library gets a new logo and Brand New has the scoop.

Side note: Glad to know I wasn’t the only one thinking “Simba!!”.

Image credit: Brand New.

Yes! The Philadelphia 76ers, my favorite basketball team for better or worse, is going back to their old logo.

I will be purchasing new apparel soon.

Date taken: February 10, 2009.

In the lobby of Ben Franklin TechVentures is this neat piece of metal/art of the Ben Franklin logo. Viddler is annexed in this building.

Brand New is a blog that covers the world of corporate and brand identity as it relates to work that has been recently released.  This blog is refreshing since it doesn’t look into the past, as many other blogs are doing so well already, but looks towards the future of these brands with their very latest iterations of identity.

Some of my favorite recent posts include: Popeyes Gets Jazzy, Philips gets a Nip/Tuck, and A Leaf grows in New Jersey.  There are several others that are definitely worth a look.

Source: Brand New.

Recently, and I’m not sure exactly when, John updated the logo graphic on his site. Something he doesn’t do all that often. This time John shows his loyalty to the Boston Celtics by saying “Beat L.A.”.  Something he doesn’t do all that often either.

When the Celtics won the Eastern Conference Finals they, nearly immediately, began chanting “Beat L.A.! Beat L.A.!” and so now even the crowd gets into it at home games during the NBA Finals.

Doing a search of his site for Celtics only turns up a few mentions of the Boston-based team.

1. In a quote about NBA Historical Footage – December 10, 2005
2. When Red Auerbach, a man I met once, died. – October 29, 2006

I’m not sure that John is a Celtics fan full time, or even a basketball fan in general, or if he just doesn’t like the Los Angeles Lakers enough to chant through his logo.  Maybe he’ll write about it some day.