Attendees can expect presentations and roundtable discussions on branding, content development, podcasting, vlogging, and more.
I like the format changeup. (See also) Looks like some friends are presenting as well. Go grab your tickets.
On Tuesday Apple is holding its Fall Media Event. Thanks to a rogue Apple employee, who I can only imagine is packing their personal affects as I type this, the rumor mill has been working overtime and it appears as though we “know” just about every detail one could imagine prior to this event short of Eddy Cue’s untucked shirt color.
Based on those findings it appears that most of the things I am wishing for won’t come to fruition. Fortunately, most of my wishes have to do with how Apple will market their products and less to do with the hardware itself.
However, rumors are just rumors and, no matter how well sourced things may be, all sorts of details can be inaccurate, vague or completely wrong.
So here are my wishes for Tuesday’s event.
As an aside: I wonder if anyone has thought of the possibility that the iOS 11 GM leak was done on purpose by Apple for some reason? That they are making sure to set expectation regarding the Home Button and Touch ID being gone?
I’m excited for Tuesday.
Oh, and I already have a post I plan to publish on the day iOS 11 is released. So watch for that.
The Lehigh Valley Tech Meetup is an excellent community in the Lehigh Valley that meets monthly at the Ben Franklin Technology Partners incubator within the Lehigh University Mountaintop campus. The community around the meetup is excellent and the building is amazing*.
While the tail-end of my presentation walked through my experience building my first iOS app Summit, the majority of my presentation was focused on helping early stage companies think about their go to market strategies.
I’m currently advising several companies, a few of which are businesses built around mobile apps, and have heard about 11 other start-up pitches this year so far. And during that time I’ve noticed a trend. Entrepreneurs that are attempting to build a business around an app sometimes underestimate the amount of thought that should go into the marketing and sales strategy for the app. It is as if some feel that apps are less thought and work than products that you can touch. So during my presentation at LVTech I hoped to convey that the same “boring” (yet, tried and true) business practices that apply to products also apply to software.
A few questions I urged those thinking about building a business around an app were:
By considering these, and may other questions, you can determine if your idea has enough layers to support an entire business or if you just have an app idea**.
I also briefly discussed three misconceptions I’ve been seeing over the last year dealing with very early stage start-ups. These misconceptions were:
We then did about 10 minutes or so of questions and answers. The questions I got were really great and I appreciate all those in attendance helping me with the answers to the questions I didn’t have much experience in.
Thanks to Tim Lytle for the invitation to speak and to Ben Franklin Technology Partners for the continued support.
* I worked in this same building for years while at Viddler. But when I worked there the back half of the building didn’t exist. In fact, Viddler started in Jordan Hall – the building just beside the new building. And now, they are extending it even further. The building is an amazing place to work and have a meetup of this kind. I’m jealous that our incubator in Scranton feels so dated when compared to this building. Especially comparing the meeting spaces.
** It it totally fine to “just have an app idea”. I do. And I’m loving working on it. But it is also good to have the proper perspective about your app idea.
I’ve stitched together a temporary web site for the app as well as a mailing list that will allow you to get access to the final few beta builds prior to public release. If you have an iPhone please consider signing up and giving it a spin. I’d be very grateful for your feedback.
Thanks to the 13 private beta testers who have already tested the app and provided feedback. You can expect a brand-new build of the app coming in September.
Summit is a free, iOS-only app that uses your step count to virtually hike up tall peaks like Mount Everest in Nepal, learn about amazing landmarks like Diamond Head in Oahu, and even take a leisurely stroll down famous streets like Lombard Street in San Francisco. As you make progress on your journey you’re provided new information at each goal.
At the time of public release there will be 5 summits and new summits will be added each month thereafter.
Here are some screenshots of the app as it is currently:
When I started on Summit I did not know how to develop an iOS app. It has been really fun to learn Swift, Xcode, iTunes Connect and Test Flight, and the myriad other things I was able to learn in order to get this app as far as I have.
I still have a bit of work to do, but I’d love your feedback along the way as I finish the app up for release.
The NEPA.js Meet up is really hitting its stride. Each meet up is pretty well supported – even in the summer – and the camaraderie and general feeling around each event is pretty great. Also, the Slack channel is pretty active.
If you’re within an hour or so of Scranton I’d recommend joining the meet up group, jumping into the Slack channels from time-to-time, and attending at least a few events per year. If you need help with any of these things send me an email.
Also, within the past few weeks we’ve seen a new group spin out of the NEPA.js group. A more general meet-and-work-on-stuff type of group created by Den Temple. This event fills the gaps for when there isn’t a NEPA.js group event.
This month’s presentation was by Ted Mielczarek. Ted works at Mozilla on build and automation tools for Mozilla’s primary product Firefox. He has, though, dabbled in a variety of other things at Mozilla like crash reporting and the gamepad web API. It was his experience building this API that spurred this month’s topic; Web APIs.
I remember jumping onto the web in the 90s and being blown away when I was able to put animated GIFs of X-Wing fighters on my personal Star Wars fan page. Today, web browsers support a variety of Web APIs that make the open web a true software development platform. There are APIs to control audio and video, to connect to MIDI-enabled devices, to connect to Bluetooth, VR and – of course – to allow for game controller input. There are lots of others too.
Ted did a great job showing demos of many of these APIs. Just enough for us to get the idea that the web has matured into a powerful platform upon which just about anything can be made.
Thanks to Ted for the work he put into creating the presentation and to all the attendees for helping the NEPA.js community thrive.
Earlier this week my Condron Media cohort Tucker Hottes and I presented at the July NEPA.js Meetup. Our presentation was about automation and all of the things we can automate in our lives personally and professionally. And also how we employ automation in our workflows for creating applications and web sites using our own task management suite.
Here are just a few examples of reproducible tasks that you can automate that perhaps you haven’t thought about:
There are countless others. Perhaps you’re doing some of these things now. You might set a reminder for yourself to clean the bathroom every Tuesday. Or, your using a Nest to control your home’s temperature based on your preferences.
But there may be others that you’re not doing. Posting regularly to social media can seem daunting to some. But automating those posts can make it much easier to set aside time to schedule the posts and then go about your day. Or editing photos or video may never happen because you don’t have time to go through them all and edit each one individually. But these are tasks that can be automated.
We showed a quick demonstration of automating the combining of multiple text files using Grunt. There are a lot of ways something like this can be useful. Combining multiple comma-separated value (CSV) files that are reports from many retail locations, web development, and others.
Then Tucker provided a list of all the tasks we do when we get a new client at Condron Media. The full list can take a person up to 1.5 hours to “start” working on that customer’s project. So we’ve begun working whittling away at that list of tasks by using another task manager called Gulp. We call this suite of automation tasks Bebop – after one of the thugs from Teenaged Mutant Ninja Turtles.
Bebop is separated into the smallest tasks possible so that we can combine those tasks into procedures. Creating new folders, adding Slack channels, sending Slack messages, spinning up an instance of WordPress, adding virtual hosts to local development environments, etc. etc. Bebop can then combine these tasks in any order and do them much quicker than a human can clicking with a mouse. We estimate it will take 1 minute to do what took 1.5 hours once Bebop is complete.
Another benefit of automating these types of tasks is that you can nearly eliminate human error. What if someone types in the wrong client name or forgets a step in the process? Bebop doesn’t get things wrong. Which saves us a lot of headaches.
We then asked the group to take 5 minutes and write down what they would like to automate in their lives. The answers ranged from making dog food to laundry to simple development and environmental tasks. Every one in attendance shared at least one thing they’d like to automate.
Tucker and I had a blast presenting but we enjoyed this final session the most. Similar to my event suggestions to Karla Porter earlier this year, I find that the more a group interacts with one another the more I personally get out of a meetup or conference. Presentations can be eye opening but personal connections and calm discussions yield much fruit for thought.
Thanks to everyone that showed up. I think we had 14 or 15 people. The NEPA.js community is active, engaged, and I’m very happy that it is happening in Scranton.
Last night was the NEPA WordPress Meetup for March 2017. It was a panel discussion regarding how agencies use WordPress with Jack Reager of Black Out Design (our gracious host, thanks Jack and team), Liam Dempsey and Lauren Pittenger of LBDesign in the Philadelphia-area, and your’s truly of Condron Media.
One question that was posited by Phil Erb, our moderator for the evening, was what do the agencies or individuals get out of the WordPress community. Most of the answers were focused on what each individual gleans from WordPress-related events. If you’ve read my blog at all you know that I’m a strong advocate for attending events and that I think they have immense value. It was good to see all of the panelists agree on this point. I hope it spurs some in the audience to attend even more events and certainly more events out of the area and bring that energy and knowledge back to our nook in the mountains here in Pennsylvania.
It was a great meetup in a great space. Very glad to have been part of it.
Thanks to Phil and Stephanie for organizing the event, to Jack and his team for opening up their new space to us (they should be proud of the space they’ve created there, it is lovely), to Liam and Lauren for driving a few hours through fog and lastly to Liam for sharing his Duke’s pizza with me.
Last week I attended SAIL, Second Wind’s Small Agency Idea Lab, at the Boardwalk Resort in Walt Disney World, Florida. This is the first marketing and advertising agency event that I’ve been to (usually attending technology or internet related events) and I really enjoyed myself and learned a lot.
SAIL is pitched as a lab and at times it really felt like one. The attendees were engaged, asked questions, provided answers, and steered the conversations and presentations as much as the presenters did.
Being that I was representing Condron Media for this event I did my best to jot down a myriad of notes and bring back what I thought was applicable for our business. I figured I’d take a moment during this week’s Homebrew Website Club to share a few of those notes so that perhaps you can benefit too.
There were many other takeaways from SAIL that I plan on expounding on in future posts.
I get asked sometimes if the fees associated with these types of events are worth it. Yes. Without question. I am a strong advocate of attending as many events as you possible can. If you only come away with one tool, one contact, one new idea, one new process – nearly any price tag is worth it.
Plus, in this case, I managed to get a little bit of sun in March.
NEPA.js is quickly becoming my favorite tech-related event to attend.
Afterwards topics began to fly regarding next month’s topic, future topic ideas, and how everyone really enjoys these meet ups. If you’ve been watching from your chair and thinking about attending – please do. You won’t regret it.