The conversion rate is growing
The numbers make it obvious, but the experience makes it real.
Recently I’ve had a lot of family members, friends, and even people I’ve never met before tell me that they were “thinking of switching” to the Macintosh platform or, in their words “gettin’ a Mac”. Obviously we’re seeing switcher stories pop up all over the place, even some guys at Microsoft said they wanted to jump ship.
I really think that the main reason that more people have not switched to the Mac faster was due to misinformation. A lot of people didn’t even know that Apple made computers let alone how much better the experience was on one when compared to a computer running Windows. Most of the people I’ve spoken to, that are going to make the switch very soon, are doing so because they’ve owned an iPod and have enjoyed that experience. Or, they’ve seen my computers and really desire to be able to do some of the same things I am able to do without giving it a second thought.
I think that some of the consumers are starting to finally see the truth in the entire Mac vs. PC war that has raged on for far too long. It isn’t a question of being better or worse, it is a question of actually working and being easy to do.
The war is over.
[tags]apple, Microsoft, macintosh, windows, ipod, mac, conversion, thoughts[/tags]
[slug]conversion-rate[/slug]
January 15th, 2007 at 4:24 pm
I agree: the main reason why people don’t switch is misinformation.
I hope we hear more news this year about Mac stuff from Apple.
January 15th, 2007 at 5:44 pm
I have been in the world of commercial printing since 1980, and for me mac’s were a Godsend, I did design work on one from 1989-1992 and it was the greatest. I would certainly trade my desktops for the new generation of products, just need to educate this obnoxious consumer as to why I should…….Liam
January 16th, 2007 at 10:40 am
I disagree, the tide is just starting to turn, but the war is by no means over.
I can’t deny that Apple have had an amazing year, with stock value going up 8% after the release of the iPhone, and 50% of people this year being ’switchers’. They’ve never had it better, but when it comes to computers they do still have a long way to go.
January 16th, 2007 at 11:48 am
Alex: My reference to the war being over is purely based on the fact that the tide is indeed turning towards Apple rather than them needing to fight for it.
Microsoft Windows will have the lion’s share of the market for a very, very long time to come. But mainly it will not be by the choice of companies and consumers - it will be more of a “locked in” type of thing.