Reverse engineer. Blogger.

Brian Hall at Microsoft:

More people are switching from Macs to Surface than ever before. Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface, like this. It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work.

I see tweets every single day from known Mac users that picked up a Surface product. Just last night I saw Sebastian de With, a well-known designer and Mac user, tweet repeatedly about his Surface Studio. He seems to like it.

Apple fans, myself included, cannot ignore this. However, Apple may. As I’ve written, and said, their move away from the pro user seems intentional and may be a very good move for their bottom line.

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