"Now you can get Euro 2008 right on Twitter. For every update from Soccernet's GameCasts, just follow @euro2008cup, and if you only want to get updates about goals, follow @euro2008scores"
The interesting, and perhaps the most compelling thing about creating a bot like this, is that you get SMS updates out of the box. Twitter has been calling themselves a "messaging platform" since day one, and developers like Kyle Slattery are using that to their advantage. I think this is a perfect use of Twitter.
Source: Follow Euro 2008 on Twitter by Kyle Slattery.